What is Digital Marketing & Why It Matters
Traditional Marketing vs Digital Marketing
Digital Marketing Ecosystem
Career Opportunities in Digital Marketing
How Websites Work
Domain, Hosting & CMS Overview
Landing Pages & Conversion Basics
User Experience (UX) & Customer Journey
Search Engine Basics
On-Page SEO (Keywords, Content, Meta Tags)
Off-Page SEO (Backlinks, Authority)
Technical SEO Basics
SEO Tools (Google Search Console, SEMrush – Overview)
Paid Search Advertising Concepts
Google Ads Account Structure
Keyword Research & Bidding
Ad Copy Writing
Campaign Setup & Optimization
Performance Tracking
Social Media Platforms Overview
Content Strategy & Calendar
Facebook, Instagram & LinkedIn Marketing
Organic vs Paid Social Media
Social Media Analytics
Content Marketing Strategy
Blogging & Copywriting Basics
Video & Visual Content
Storytelling for Brands
Content Performance Metrics