Module Details 👋

What is Business Management
Functions of Management (Planning, Organizing, Leading, Controlling)
Types of Organizations
Business Ethics & Corporate Responsibility

Management Theories (Classical, Behavioral, Modern)
Leadership Styles
Motivation Theories
Decision-Making Techniques

Vision, Mission & Objectives
Strategic Planning Process
SWOT & PESTLE Analysis
Competitive Strategies
Business Models

Marketing Concepts & Functions
Market Research & Consumer Behavior
Segmentation, Targeting & Positioning (STP)
Marketing Mix (4Ps / 7Ps)
Digital Marketing Basics

Accounting Fundamentals
Financial Statements (P&L, Balance Sheet, Cash Flow)
Budgeting & Cost Control
Break-Even Analysis
Financial Decision Making

Operations Strategy
Process Design & Optimization
Quality Management (TQM, Six Sigma – Basics)
Inventory Management
Supply Chain Fundamentals

HR Functions & Roles
Recruitment & Selection
Training & Development
Performance Management
Employee Engagement & Retention

Entrepreneurship Mindset
Idea Generation & Validation
Startup Business Models
Business Plans & Pitching
Funding Basics

Data-Driven Decision Making
Key Business Metrics & KPIs
Excel for Business Analysis
Basic Data Interpretation

Business Laws Overview
Contracts & Agreements
Compliance & Risk Management
Intellectual Property Basics

Business Communication
Presentation & Negotiation Skills
Stakeholder Management
Time & Team Management

Real-World Business Case Study
Strategy & Decision Presentation
Resume & Interview Preparation
Entry-Level Management Career Paths